SSTL is the Indian subdivision of a telecom company Russian Mobile TeleSystems.
It is headquartered in New Delhi. It is a joint venture in which Sistema is the majority shareholder with a 56.68% stake; the Russian Federation holds 17.14%; the Shyam Group holds 23.98%, and the remaining 2.2% is held by the public.
SSTL is credited to have introduced a number of innovations in the Indian telecom sector.
The Company is the instigator of Half Paisa Per Second Calling in the country and the first telecom operator to launch prepaid High Speed Mobile Broadband in Jharkhand and Sikkim.
SSTL gives significant emphasis to its “Data Centric; Voice Enabled” strategy. In the beginning of this year, the company has announced its entry into the home Wi-Fi segment with an eye to increase its revenue from the data usage segment. The company aims to strengthen its brand recognition in India by increasing its operational footprint in the country.
MTS has become a prominent brand in India, with increasing visibility through TV commercials, print ads and online publicity, MTS has made internet data as one of its main offerings and USP. Brand awaresness has also increased as the company has been involved in many events and sponsorships