Based in Mumbai, Tata Teleservices (TTL) represents the Tata Group’s presence in the Indian telecom sector.
It operates in about 18 circles in India under the brand name of Tata DoCoMo. The company was incorporated in 1996 and has traversed a growth trajectory since the acquisition of Hughes Tele.com Ltd, which was later renamed as Tata Teleservices (Maharashtra) Ltd by the Tata Group in 2002.
TTL is considered to be the pioneer of CDMA 1x technology platform in India.
the company launched CDMA based services under the brand name of Tata Indicom in 2005, wireless broadband mobile services under the brand name Tata Photon in 2006 and 2G GSM services under the brand name Tata DoCoMo in 2009. In the 2G GSM arena, the company offers its services through a joint venture with NTT DoCoMo of Japan. In 2010, the company launched its 3G services in association with NTT Docomo.
In 2011, the company carried a brand integration exercise by combining all its brands under the umbrella name of Tata Docomo. This has enabled TTL to capitalize on its extensive distribution and retail network and brand synergies. It has also entered into two strategic partnerships – one with Future Group to launch mobile telephony services on GSM platform under the brand name T24 and another with Virgin Mobile to cater to the young populace of the country.
The group’s objective is to provide end-to-end telecom services for both residential and business customers across the country and abroad. TTL is proactive about environment conservation and has launched an initiative by the name Project Optimus to reduce the carbon footprint and overcome environmental challenges through optimization of network operation cost.