Headquartered in Gurgaon, Aircel is a pan India operator with its presence across 23 circles.
The company commenced its operations in 1999 predominantly operating in Tamil Nadu. Today, Aircel offers voice and data services ranging from 2G and 3G services, pre-paid and post-paid plans, Broadband Wireless Access (BWA), value added services etc.
primarily in the southern and eastern parts of the country. In 2006, it was acquired by Maxis Communications Berhard - Malaysia’s biggest integrated communications service provider. Aircel now functions as a joint venture between Maxis and Sindya Securities & Investments Pvt. Ltd. with the former holding 74% equity in the company.
The company has positioned itself as a data led telecom player especially catering to the young Indians. The company has been innovative in exploring the multi functionality of a mobile handset in a surfeit of ways such as pocket internet, mobile health care, Facebook voice updates etc. thereby adopting a strategy of ‘differentiation through innovation’.
Aircel aims to provide exemplary service to its customers and to constantly lookout for ways to surprise them. It stands on the pillars of simplicity, creativity and trustworthiness as its brand values. The company is also involved in many CSR activities like ‘Save the Tiger’ to save and grow the dwindling tiger population in the country and ‘Aircel a+’ to bridge the digital divide in the country.