This Mumbai based pan India mobile network operator offers GSM based 2G and 3G services and has its own national and international long distance operations.
Idea also offers a range of high-speed mobile broadband devices such as Android based 3G smart phones, dongles etc. It was the first mobile operator to offer value added services in the Indian telephony market.
Incorporated as Birla Communications Ltd in 1995, it came to be known as Idea Cellular Ltd in 2002 following a shareholders’ agreement between the Aditya Birla Group, Tata Group and AWS Group. In 2005, AWS exited from the agreement following which it became a 100% subsidiary of the Aditya Birla Group.
The company has won several awards for its marketing and advertising prowess. Idea’s ‘Honey-Bunny’ and ‘What an idea’ ad campaigns became widely popular on television. The company aims to provide communication services that cater to every individual’s needs. Its main values are integrity, commitment, passion, seamlessness and speed.
The company is making efforts in the recent years to rapidly build relationship with the low-income Indian consumers in small villages and towns. It has identified machine-to-machine and mobile banking as emerging revenue streams and is looking for ways to capitalize on them. The company considers its wide cellular network, sales distribution, growing data business, customer-centric services, strong IT support and talent pool as its key capabilities and strengths. Idea’s future will be dictated by its ability to leverage on its spectrum and scale to enhance leadership for ensuring long term sustainable growth.