Vodafone India Ltd, formerly known as Vodafone Essar Ltd, is headquartered in Mumbai, Maharashtra.
The second largest mobile network operator in India offers both pre-paid and post-paid GSM cellular phone coverage across the country with special emphasis on the metro cities. The company is also involved in a surfeit of other activities such as global enterprise, B2B services, cloud and hosting, machine-to-machine, handsets and devices etc.
Vodafone India is a 100% subsidiary of the Vodafone Group. The company commenced its operations in 1994 with the acquisition of cellular licence in Mumbai by its predecessor Hutchison Telecom. Later, in 2007, Vodafone brand was launched when Vodafone Plc. acquired a majority stake in Hutchison Essar. Since then, the company has continually expanded its operations across the country by establishing its presence in 22 telecom circles with a customer base of approximately 180 million.
Vodafone ‘Zoo-Zoo’ ad campaign is considered to be one of the world’s most phenomenal creations in the domain of advertising. The company’s emphasis on its various value-added services through this campaign has helped it create a significant market presence and customer base.
Vodafone aspires to become a unified communications company as the demand for ubiquitous data and seamless connectivity is on an all time high. The company also aims to strengthen its network, to provide quality services to its customers and to differentiate itself based on its services offered. Vodafone’s journey of 8 years in the Indian telecom sectors a testimony of the company’s commitment and success in an extremely competitive and price-sensitive market.