Top 10 Global Mobile Phone Brands in 2015

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1. Samsung

Samsung shipped total 99 million mobile phones as the sales of non-smartphone feature phones declined as the world is moving towards smartphones now.


Smartphone shipments however rose to 83.3 million units taking back the leading position in smartphone segment from Apple after Apple’s solid holiday season quarter of 2014. However premium smartphone shipments with S5 & Note 4 shipments declined as the premium segment was dominated by Apple, ahead of Samsung Galaxy S6 roll out in Q2 2015.

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In terms of regional performance, Assembly plants and Sales network of Samsung Electronics is present in 80 Countries. Samsung is world’s largest manufacturer of Mobile phones since 2011. Samsung had discontinued its eBook store with effect from 1st July 2014 and partnered with Amazon for Kindle for Samsung apps. In quarter 1 of 2015, Samsung’s profit dropped by 39% to $4.39 billion due to heavier competition from Apples iPhone 6 and 6S and other android manufacturers. Samsung’s flagship mobile handset is Samsung galaxy S line. Samsung kept supporting various Operating Systems like Symbian, Linux-based Limo, Windows and Samsung propitiatory Bada, but by 2013 Samsung has dropped all Operating Systems except Android and Windows.


Q4 2014 Shipments: 95 Million

Q1 2015 Shipments: 99 Million

Global Mobile Handsets Market Share in Q4 2014: 18.9%

Global Mobile Handsets Market Share in Q1 2015: 22.45%


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Methodology:

The list is based on the mobile shipment figures and market share figures for two quarters namely Q4 2014 and Q1 2015.


NEXT: Top 10 Global Mobile Phone Brands in 2016