An American company by origin, K-Swiss was taken over by Korean firm E-Land in January 2013.
The deal was valuated at an approximate $170 million, and K-Swiss Inc. was newly formed with a new management team. K-Swiss was established in 1966 by two Swiss brothers who were businessmen who had moved to California to follow their dream of opening their own foot-wear company. As keen skiers they took inspiration from leather ski boots to produce the first all-leather tennis shoe. This is how the K-Swiss Classic was started, and it remains one of the most significant sneakers of all-time, winning copious awards for brilliance and success over nearly 50 years of its existence. K-swiss was widely known for its white sneakers and was also an integral part of the American Tennis scene in the major parts of 1980 and 1990, and an advertising campaign starring tennis superstar Anna Kournikova was launched in and around 2007. In all this while, K-Swiss has motorized some of the world's best tennis players to major championships. However the legendary shoe has become one of the style icons of our generation, worn nonchalantly in country clubs and just as stylishly on city streets. However the company was suffering enormous losses when it was sold out to the Korean Firm in 2013.