A private Subsidiary of the larger Adidas AG Group, Reebok International Limited was founded in England in 1895 and was taken over by Adidas in the year 2005, a deal valuated at $3.8 billion.
Besides being associated with numerous Indian Premier League teams like Chennai Super Kings and Kolkata Knight Riders as their jersey sponsors, Reebok has had associations with prominent faces like Mahendra Singh Dhoni and Chetan Bhagat as their Brand Ambassadors in India. Internationally, it was associated with the Bolton Wanderers team of the English Premier League till the year 2009. It was also associated with Hollywood big-shot Scarllett Johannson with her own line of products ‘Scarlett Hearts’. In India, Reebok is synonymous to innovations in terms of sporting footwear and sportswear with introduction of new innovative models at regular intervals. Reebok has made a wide-ranging universal system of influential health trainers called ‘Reebok Master Trainers’. These trainers are the chief among the highly credentialed, well esteemed and well branded fitness leaders in their individual markets. In addition, the University of Reebok has recognized an affiliate program, the Reebok Alliance, which has over 60,000 members worldwide. Members are generally fitness instructors who worked in health clubs and fitness related businesses globally. Reebok created Reebok core training and the Reebok core board based on a advance training technology and consumer market research. By manipulating the inherent individual need for self improvement and feeling good with the functional needs of improved strength and performance for an active lifestyle.