Based in Bavaria, Germany, Adidas is the largest sportswear manufacturer in the European Continent and comes only second worldwide to US based Nike.
With a high Brand Loyalty and a rich historical background defining the multinational corporation with the inspiring tagline ‘Impossible is Nothing’, Adidas has been omnipresent in the sporting arena, since before the Second World War. From associations with contemporary legends like Sachin Tendulkar to being the official NBA clothing provider for 10 straight years, the name of Adidas is commonly known in the sporting universe across countries and cultures. Adidas is one of the foremost brands linked with basketball around the world and has been a basketball shoe maker for a long time. They are most well-known for the iconic Superstar and Pro Model shoes which were made popular in the late 1960s, and were also widely known as shell-toes due to the presence of the toe box which was made out of hard rubber. The footwear industry’s first reservation mobile app was launched earlier this year by Adidas which allows localized custom reservations of limited edition sneakers through Geo sensing technology. With revenues showing a promising picture year-on-year and strong brand associations generated with the currently conducted All-in campaign, Adidas stands a common household name across the globe, closely following Nike in terms of brand loyalty. The brand also features in several popular games across the globe, including Sony Playstation: Adidas Power Soccer and Commodore 64.
Revenue in the FY 2014: $15.853 B
Estimated Revenue in the quarter ending on May-June ’15: $3.776 B