Godrej Consumer Products Ltd. was founded in 2001 in the consumer goods industry.
It is headquartered in Mumbai, India. Mr. Adi Godrej is acting as the chairman while Mr. Vivek Gambhir is the Managing Director for the company. GCPL began its journey with the production and distribution of soaps but later added hair colorants, toiletries and liquid detergents to its portfolio of products. It has manufacturing facilities in seven locations in India at Malanpur (MP), Baddi-Thana (HP), Baddi-Katha (HP), Pondicherry, Chennai and Sikkim. Its major brands include ‘Cinthol’, ‘Godrej Shikakai’, ‘Colorsoft’, ‘Ezee’ etc. It competes with Hindustan Unilever’s ‘Lux’ and ‘Lifebuoy’ in the soap category while ‘Ponds’ and ‘Denim’ for the talcum Powder category. Also its brand ‘Ezee’ competes with HUL’s ‘Surf Excel’ in the liquid detergent category. GCPL ranks third in terms of total assets held by an FMCG company in India.