Here is a list of the top 10 FMCG companies in Australia in 2015. Australia is one of the leading economies of the world. With a diverse culture & huge geographic spread, Australia has the most amazing geography, climate and widely distributed population. FMCG are the backbone of any household and forms a formidable industry globally.
10. Freedom Foods Group limited
Famous for its organic brand So Natural brand and a recent deal of offering an Australian Swimmer Ian Thorpe an equity deal for marketing the product Freedom Foods group is a diversified health and well-being company headquartered at Melbourne, Australia.
It is a public listed company with market capitalization of $ 454 million and annual revenues of $ 194 million. Majority stake hold of the company is Perich Family which is listed as one of the top 200 richest families of Australia.
The company follows a unique marketing strategy and is famous for its “Free from” tag line. As the name suggest company sells product to health conscious people and people suffering from specific allergies. For ex: consider nuts. The company markets its products like cereals, gluten to be free from nuts and has delivered to such promises since 1890. It is probably one of the oldest companies to target the health-conscious segment and considering the recent trends it has great prospects to increase its revenues. The company claims to follow a strict testing policy and differentiates based on that by claiming that it doesn’t believe in parts per million testing philosophy. Company’s business operations are mostly based out of Australia and New Zealand and it is slowly venturing into other markets like the U.S through strategic alliances.