Select Harvest limited is one of the few FMCG companies which is fully vertically integrated and manages its business operations right from production.
Select Harvest is the largest almond producing company in Australia and 3rd largest world-wide.It was founded in 1983 in Thomastown Australia but later shifted its headquarter to Melbourne. It owns majority of almond orchards in Australia in places like Victoria, South Wales and West Australia. Formerly known as Defender Limited this company owns around 4000 acres of Almond orchards and has capacity to process 22,000 metric tonnes of Almond distributed across various locations. Select Harvests is a major exported from Australia’s economic view. It markets brands like Lucky, Sansol which are food products containing the high quality almond of Select Harvest. Insipite of its retail presence its strategy has always been of building capability of almond production and has not diversified highly in the consumer segment. Its majority of revenues come from whole sale operations where it packages and sells almonds even to its competitors in retail segment. It manages private labels for retail outlets like Tesco and branded products too. It follows a strategy of component marketing and its branded products are sold claiming to have the best almond in the world. In the past few years select harvest has partnered with almond growers across the world through various financial models of profit sharing, hence consolidating the supply and has plans to become the market leader in almond supplier. Considering the vertical integration of the company this company is more immune to supply shocks and hence has better stability in its operations. In 2014 it recorded revenues worth $ 189 million and market capitalization worth $747 million dollar.