Goodman Fielder limited is a diversified FMCG company operating in bakery, dairy, oil and other food products.
It operates mainly New Zealand and Australia. In 2014 the company has revenues of over $2 billion and market cap of $1.7 billion. This company was formed in 1986 after the merger of Allied Mills and Goodman Group two major companies with different strengths. After the merger the management has followed a growth through acquisition policy with around 13 companies added to its history. Burns Philip an Australian major ship building company diversified into food business by acquiring Goodman Fielder in 2003 and was delisted from Australian Stock Exchange. Later Burn Philips had cash trouble and in order to expand Goodman Fielder it relisted the company in 2005 and eventually sold its 20% stake in the company, making Goodman Fielder a widely diversified company. It is headquarted in Sydney and employs directly around 5000 people of Australia and serves its products around 30,000 supermarkets in Australia.
The company had famous local brands like The Uncle Tobys and Bluebird snack but were sold to Nestle and PepsiCo indicating the intensity of competition for global FMCG giants to capture market share in Australian and New Zealand market. There was a takeover attempt in 2014 by global giants like Wilmar international and first pacific but it did not materialize. Considering the diversified ownership of the company takeover is definitely a possibility. This materialized in 2015 when both companies acquired significant stake and will now direct the operations.