When Sabmiller acquired Foster’s the world famous Australian beer brand and probably the biggest FMCG Company of Australia, it demerged Treasury Wine estates owing to its strategic position of being a beer company.
Hence Treasury Wine Estates was formed as an independent unit after demerger with headquarters in Melbourne, Australia. Treasury Wine Estates is probably the oldest company in the list rightly for the product which it sells. It traces its roots back to 1840s with formation of vineyards in Adelaide .
Foster’s started building its wine division from 1995 through acquisition of several small wine companies and wine estates across the world including in Napa Valley (U.S.A) . In 2005 it acquired the Australian acquired Southcorp which consolidated its position in wine segment of Australia adding famous brands like Penfolds, Lindemans and Rosemount. Later the wine division had operations problem culminating huge number of losses and resulting into exit of Foster’s CEO. Fosters since 2005 had tried to write down many expenses related to wine division and hence had loss making accounting for the division. Later when SABMiller acquired it considering the history they spun off the division.
Treasure Wine Estate has divided its business geographically as Australia and New Zealand; The Americas; Europe; Middle East & Africa and Asia. IT manages over 12,000 hectares of vineyards world-wide. It employs over 4000 people for managing its operations in 12 different countries. For rest of the countries it follows an export model using 3rd party logistic support. The company follows a localized branding strategy with different brands across each region. In 2014 it recorded a revenue of $ 1.7 billion and had market cap of $3.29 billion indicating that it will soon be more profitable