Associated with one of the greatest brands of all time Coca-Cola Amatil (CCA) is one of the largest bottlers for Coke in the Asia-Pacific region.
Coco-cola follows a franchise model in which Coco-cola provides concentrated solution to bottlers across the world and bottlers manage the local logistics and distribution. CCA was formed in 1905 under the same model. To maintain control over the bottlers Coco-cola maintains some stake across them and in CCA it owns around 29% of stake. CCA performs bottling operation for coco-cola in six countries – Australia, New Zealand, Indonesia, Papua New Guinea, Fiji and Samoa.
Though established as a bottling unit CCA has a much diversified portfolio of products which along with carbonated soft drinks, spring water, sports and energy drinks, fruit juices includes iced tea, flavored milk, coffee, tea, ready-to-eat fruit and vegetable snacks and products.
CCA produces the Australian market’s number one cola brand, Coca-Cola, the number one bottled water brand, Mount Franklin and the number one sports beverage, Powerade Isotonic, and is market leader in non-sugar colas with Diet Coke and Coca-Cola Zero. Adapting to recent trends of health sensitive products CCA has changed its strategy to include health products as well. CCA also manufactures and distributes the best-selling ready-to-drink alcoholic beverage, Jim Beam & Cola.
Currently CCA employs 14,900 people across the Group and has access to 270 million consumers across countries. In 2014 it recorded revenue of $5.12 billion and market cap of around $7 billion and is a leader in fmcg list miles ahead of others.
Market Cap (billion dollars): 7.4
Revenues (billion dollars): 5.12
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To arrive at this list following methodology was used
Step 1: Top 10 FMCG companies were shortlisted based on their market capitalization on Australian Stock Exchange
Step 2: 2 parameters were considered to arrive at ranking namely Revenues since it indicates market reach of the company and Market capitalization since it gives idea about the performance of the company.
Step 3: Revenues and Market capitalization values were normalized using min-max normalization
Step 4: Weighted score of Revenues and Market capitalization with 0.65 and 0.35 weights each was computed to get final ranks