Japanese automobile manufacturer Nissan motors is one of the leading car manufacturers in the world.
Nissan also has a partnership with French auto giant Renualt, making both a formidable force in the industry. Nissan Motor sells its cars under the Nissan, Infiniti, and Datsun brands, which are within themselves very prominent brand names. In 2014 alone, over 5 million units were produced by the company.
Apart from cars, the company also has extensive production of automotive parts and engines. Effort have been taken to market the brand globally, and hence innovative advertising has made the brand presence even more noticeable.