Honda cars have become one of the most reliable, affordable and comfortable automobile brands, which have targeted the upper-middle class segment the world over.
With brands like Honda Civic, Honda CRV, Honda Brio doing fairly well, Honda’s most elegant & fascinating brand is Honda City, which has a strong market leadership, especially in emerging economies like India. Honda has a strong presence in all the categories like sedans, hatchbacks, SUVs etc. Honda cars are known for their style, sturdiness, grace, performance, and that too at an affordable price range. This is one of the factors why Honda has become a favourite in the automobile segment, especially the upper-middle class families’ world over.
Honda has also excelled in marketing & advertising, and has frequently had celebrities as brand ambassadors to highlight the features, luxury and elegance of the Honda vehicles.