Here is a rank wise list of Top 10 Travel websites in world 2015 according to the estimated desktop visits in April ’ 15. Many travel websites these days offer airlines, hotels booking, train, automobile rental etc. and many other packages. This has made the competition intense between travel websites across the world. Travel websites also offer holiday packages to its international and national routes with vouchers and coupons for retaining loyal customers. Travelogues (Travel Journals) and Online Travel agencies (OTA) has been offering various packages and Mobile apps and social media has helped a lot in advertising.
The site has offered the users a Loyalty program which would help in retaining loyal customers and providing discounts regardless of chain type. Another program called welcome rewards is offered by the company where customer having stayed for 10 nights can request for price reduction for further reservations. Interestingly the company uses its own mascot for featuring its website hotels.com. Website uses a character called Captain Obvious (sea captain) for advertising purposes.7. Finally, websites are ranked according to the points scored as a whole to obtain the list of top 10 websites.
Founded in 1999 by James Leong, Neil, Min and Ji Qi. Its headquarters are located at Shanghai, China.
This travel website is focussed on mainland China. Priceline.com owns this travel website and has shown interest for more investment in this website. The website is listed on NASDAQ in 2003.
Website offers various services such as hotel bookings, China Flights, Trains, vacation packages and reservation. Major cities where it is focussed in China are Beijing, Shanghai, Guangzhou and Shenzhen. Its competitor Qunar in China denied an acquisition which was offered by Ctrip and instead got silver lake investment in 2015.
Sources of traffic include Referrals, search followed by direct sources. Bounce rate for Ctrip .com is 39.25%. Leading countries using ctrip for travel and accommodation purposes are China, United States, Hong Kong, Taiwan and Japan. Referral accounts for about 34% of desktop traffic. 97% is Organic search based traffic and rest is paid search traffic. Major search engines used are Baidu, Google and Bing. Social Media influences the web traffic for Ctrip as well. Weibo.com accounts for about 50% of social media traffic and then followed by Facebook, Douban, YouTube and Linked in. Its top ad Networks include Adcash.com and Google display network. Website categories visited by users were mainly based on tourism, travel and accommodation and others. Ctrip is also available on google play store and App store. The site is famous for scientific management and helps in data analysis for managerial decision making.