Founded in 2000 by Stephen Kaufer. Its headquarters are located at Newton, Massachusetts United States.
Source: flickr Franklin Heijnen
Its former parent company was Expedia. Now it is the world’s largest travel website providing a wide range of services to customers and its monthly visits accounts for about 340 million users and more than 250 million reviews. NASADAQ: TRIP manages and helps in operating websites under 25 travel brands. Some of them include Booking Buddy, Holiday Watch Dog, Flip key, Seat Guru, Tingo, Jetsetter, Travel Pod, Gate Guru Etc.
Major services offered are hotel and flight bookings, Vacation rentals, restaurant finding, travel guides etc. The website operates well globally in 45 countries. Some of the major countries include UK, France, Japan, India, Denmark, Ireland, Germany, Italy, Sweden, Greece etc.
Major traffic come from its one of the sub domains- tripadvisor.com which accounts for about 92% of desktop traffic. Traffic sources include Search (69%), direct (17%) and followed by referrals (11%). 69% of search traffic include 95% of organic search while rest as paid search. Most frequent used keyword by user on google is TripAdvisor. Again Social media plays a significant role in generating leads for the website. Facebook accounts for more than 77%, followed by reddit and Pinterest. Geographically the main source of traffic is from United States, Thailand and followed by Germany. Top refereeing site is Expedia.com and destination as Booking.com. Audience mainly look for Tourism categories followed by accommodation and hotels. Mobile and App traffic is also captured well by the website. TripAdvisor for business is dedicated to the business travellers of trip advisors and provides tourism information to the visitors.
Recently the site has added a new unique feature called “Just For you”, providing a more customized and informative searches for the visitors. Recent acquisition include Portuguese start up – Best Tables and lens, a Dutch website for reservation of seats in restaurants. Being the second best among the travel websites, the site has been associated with some controversies and fraudulent reviews.