Irctc.co.in is a subsidiary of Indian Railways. Its headquarters are located at New Delhi, India.
Major services offered by the site are online ticketing, Tourism and catering. It is focussed on Mainland India and its neighbouring countries. Around 13 million passengers are transported through trains in India every day. Rail based tourism in India is used by many people every day and more frequently as compared to other modes of transportation. Since its inception Irctc has shown tremendous growth in Indian railways and with the advent of technology and mobile computing it is made easier for customers to book their tickets online through computers and mobile or handheld devices. Ticket availability at doorstep is one of the area where IRCTC is working and has been successful in several Indian metro cities.
Apart from Tourism and Railway segment, irctc also have links with non-railway segments which include budget hotels, Food plazas and parks, Catering, Hostel services, Guest houses etc. Food plazas have been setup at major stations. This marketing strategy was adopted by irctc to face competitive pricing and provide more convenient journey to Indian passengers. Loyalty program introduced by irctc is called Shubh Yatra which means happy journey and is introduced to provide hassle free journey for frequent travellers by giving them discounts and promising deals. Another scheme is Rolling deposit Scheme, which is related to reservation of seats in advance.
Major traffic comes from direct source, search and then Referrals. Direct sources accounts for about 52% of traffic generated. Bounce rate is about 10% for irctc.co.in. Geographically India has the highest traffic generated followed by Japan and United States. Top referring websites by users is Indianrail.gov.in and ircrtc.com and destination sites are payment gateways such as Securepayments.fssnet.com. There are no paid searches for irctc. Only organic search is used. Social media sites such as Facebook and YouTube helps in generating more leads. Audience interest lies in trains and railroads, Transportation and logistics, Tourism and roads and highways.
Apart from online booking of tickets called e- tickets, irctc also provide I- tickets which are delivered to the users by post and is in progress. It is a growing ecommerce portal in India. Irctc has been praised through various awards. It has won Best website of year India 201, Best use of App category in mobilion Event, Biggest ecommerce portal in India etc.