Established in 2005 by two veterans of online travel. Like hotels.co, agoda.com is also the part of Priceline group.
It has attained success and position among travel websites. Main focus of service is hotels booking. It is an online platform for hotel booking available in 38 different languages worldwide.
Major operations are provided in Singapore, Bangkok, Kuala Lumpur, Hong Kong, Tokyo, Sydney and Budapest. It also has its presence in Asia, Africa, Middle East, Europe and America. It provides its services in more than 30 countries worldwide. It is also an award winning website and is famous for hospitality. Selection of rooms and maintenance and customer support is provided at its best. The company has partnership with delta Sky miles, Philippines airlines, DTAC, Japan Airlines and InterPark.
Major source of traffic for Agoda comes through referrals (35%) while rest from direct and search traffic. Search traffic accounts for 19.65% where 65% is organic based and 35% is paid based. Bounce rate for the month of April was around 71%. Leading country for Agoda is Thailand. Others include Taiwan, United States, Vietnam and Indonesia. Social websites which brings the traffic are Facebook (Major portion), YouTube, VK.com, Twitter and Weibo.com. Agoda.com generates a lot of traffic through advertising which accounts for about 16% of the total traffic. Top Ad networks are Google network Display, PopAds, Popcash.net, Criteo, Adcash.com etc. It acts more of an Online Travel search Engine for users but also used for business purposes, web hosting and real estates.