Kayak is an independent subsidiary of Priceline Group.
It was founded in 2004 by Steve Hafnar and its headquarters are located at Stamford, Connecticut, United States and its Technology headquarters are located at Cambridge, USA. Local offers are offered to 30 countries in 18 languages. Priceline group acquired kayak for $ 1.8B in May 2013. The Company is focussed on marketing online travel in a much better way. Its operations include mobile app and its websites has subdomains with Kayak.com having much larger share of estimated visits. Kayak’s two subsidiaries are Swoodoo and checkfelix. The site also serve as a travel search engine.
Some subdomains of Kayak are Kayak.com, Kayak.fr, Kayak.co.uk, Kayak.de, Kayak.es, Kayak.ru, Kayak.it, Kayak.com.br etc. Major countries having its traffic are United States with about 83% of traffic generated through kayak.com, Canada, Spain, France and Israel.
Major traffic sources for kayak include Direct (35%), referrals (30%) and Search (25%).Organic search accounts for about 91% whereas rest is paid search. Around 59% of desktop traffic on kayak.com is from Facebook. User who visited Kayak mostly checked and book flights followed by tourism and accommodation. It is also available on Google play store and App store. Bounce rate in the month of April was 18.25% which indicates the rate at which user just visits the home page and close the website. At most 30% of the traffic comes from the referrals such as xfinity.comcast.net and finally users also lend to priceline.com, Kayak’s parent group.
Recently Kayak has added booking.com’s competitor HomeAway as its partner on vacation rentals. The site has won many awards such as Webby awards, Best travel and App for mobiles and tablets, World’s leading flight comparison website and people voice awards. According to Time, the site has also been listed among the best 50 websites for travel categories.