It is home to six thousand employee and has Keith Wandell as its present CEO. It produces five different types of motorcycles namely Sportster, Dyna, softail, V-Rod and Harley Davidson Street. Famous bikes in these categories include Super Low, Iron, Forty-eight, Street Bob, Fat Bob, Heritage Softail Classic, Night rod and 750. They have formed a Harley owners group to keep their customers connected and informed about their latest offerings. There is also a museum and HOG rally conducted by them to keep them in touch with their customers. They also celebrated their presence for a century and decade by organizing a 110th Anniversary.