Headquartered in Munich, Bayerische Motoren Werke aka BMW was founded on March 6, 1916.
Along with Audi and Mercedes-Benz, BMW forms the “German Big 3”, the best-selling luxury automakers in the world. Automotive, Motorcycles and Financial Services are the three segments in which the company operates. The three brands BMW, Rolls-Royce Motor Cars and MINI form the BMW Group which focuses on the premium automobile market. The core strategy of the company has been its commitment to the very highest in quality for all its products and services. The Motorcycles segment has their own in-house R&D which develops produces and markets BMW and Husqvarna brand motorcycles, as well as their spare parts and accessories. The Financial Services segment includes customer and dealer financing, leasing of cars, insurance activities and customer deposit business. With the BMW i3, BMW presented the first all-electric series-production model through which it entered the environmental era of electric mobility.