Daimler AG is a leading automaker with its headquarters in Stuttgart, Germany.
It operates in five segments, namely, Mercedes-Benz Cars, Daimler Buses,Daimler Trucks, Mercedes-Benz Vans, and Daimler Financial Services. Its formation dates to 1926, when it was formed as a merger between Benz & Cie (founded by Karl Benz) and Daimler Motoren Gesellschaft (founded by Gottlieb Daimler and Wilhelm Maybach). In 1998, it merged with Chrysler Corporation and came to be known as DaimlerChrysler AG. It was rumoured to be the largest cross border deal, valued at $38 billion. Later, Chrysler was sold off and the parent company got renamed as Daimler AG, as we know it presently. Daimler owns premium brands like Mercedes-Benz, Mercedes-Maybach, MercedesAMG,. Apart from that, it houses other major brands like Freightliner, Western Star, BharatBenz, FUSO, Setra and Thomas Built Buses. It delivered 2.5 million vehicles in 2014. The Daimler financial services include Mercedes-Benz Bank, Mercedes-Benz Financial, Daimler Truck Financial, moovel and car2go.
Daimler also maintains its focus on green energy and has invested in biofuel research, fuel cell developments and hybrid driving systems. Daimler also owns Mercedes AMG High Performance Powertrains which supplies engines to Force India, McLaren and Williams.