Famous for Dettol and Harpic brand RB is one of the largest FMCG Company with over 200 countries selling their products.
Sales ($ Bn): 14.5
Profits ($ Bn): 5.3
Assets ($ Bn): 26
Market Value ($ Bn): 62.4
It is headquartered in Slough, Berkshire. Formed by the merger of by the merger of Reckitt & Colman plc of UK and Benckiser NV of Netherland in 1999 RB operates in health, hygiene and home products segments. In 2014 it recorded revenues of $14.5 billion and has market capitalization of $63 billion dollars. Company’s history follows the parallel development of both companies Reckitt and Benckiser. Reckitt started its business operations in 1840 by Issac Reckitt as a starch producer. Later it diversified into household business and followed a series of acquisition Harpic being a prominent one. Benckiser was founded by Johnathan.A.Benckiser in Germany in 1823 as a manufacturer of chemicals used mainly for industrial purposes. Post mergers both companies realized cost synergies resulting into higher operating profits and consolidated operations. Also RB has increased their innovation quotient and has one of the fastest launches of new brands in the market. Also looking at recent acquisitions of pharmaceuticals companies RB is diversifying into therapeutic drugs along with it existing brands of over the counter drugs. Its CEO is Rakesh Kapoor from India who was VP of Consumer products division. RB also has concept of Power Brands which are its highest selling products and has global unified strategy to market those products across various countries and retail channels. The company's strategy is to have a highly focused portfolio concentrating on its 19 most profitable brands, which are responsible for 70% of net revenues. RB organises its products category based as health, hygiene and home and industry based as food, pharma and portfolio brands The company's strategy is to have a highly focused portfolio concentrating on its 19 most profitable brands, which are responsible for 70% of net revenues