SAS is Scandinavia’s foremost air company and has an attractive offering to frequent travelers.
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In 2013/2014, a total of about 29 million passengers traveled with SAS to terminuses in Europe, the US and Asia. Affiliation in Star Alliance provides clienteles with admittance to an extensive network. Overall, Star Alliance gives more than 18,000 everyday departures to over 1300 destinations in across 190 countries round the world. In the FY 2013-14, SAS had auctions amounting to 38 billion SEK. SAS AB is listed on the Stockholm, Oslo and Copenhagen stock exchanges. The SAS Cluster’s dominant aim is to generate value for its owners. Known the ongoing widespread changes to the European air company industry with strengthened rivalry as a result, SAS has started deliberations with the combinations addressing how to respond to the new industry necessities relating to suppleness, cost structure and the necessity to reduce difficulty. SAS has progressively supported its client offering and in the year 2013, a novel service idea focused on the most recurrent explorers was tossed into the market named as ‘SAS Go’ and ‘SAS Plus’. The venture in a stronger and more clear on-board facility concept was well acknowledged by the customers of SAS and gave rise to a robust upsurge in the total number of Plus voyagers. In 2015, the client contribution to recurrent travelers is being reinforced through the introduction of an innovative notion with cafe salons directly linked to the entries. The lounges will deliver a soothing atmosphere with coffee saloons and Wi-Fi. Throughout the year, normal SAS lounges were improved and novel local lounges have been unlocked in Oslo and Gothenburg.