Ubisoft Entertainment, or Ubisoft, was founded in 1986 by five Guillemot brothers.
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The French company originally started out as a games distributor for EA, Microprose and Sierra On-Line. Later, the company spread its distribution business in UK, Germany and US. By 1993, they were France’s largest distributor of games. In early 90’s, the company started developing online games like Everquest.
The company, now a multinational developer and publisher of video games is headquartered in Montreuil, France, the same place where they opened their first ever studio as an in house gaming developer. It currently has 30 studios in six continents, the largest being in Canada, employing around 2100 people. It has sold over 500 million games till date. The company also has its own films division, Ubisoft Motion Pictures that creates films and shows based on its own games. The company is famous for its female group of game developers, called as Frag Dolls.
Ubisoft’s strategy included growth by acquisition. In March 2001, Ubisoft acquired The Learning Company’s entertainment division that included the rights to intellectual property, like Prince of Persia and Myst series. In July 2006, it bought the Driver franchise from Atari, for a huge sum of US $24 million in cash. Ubisoft also acquired Massive Entertainment form Activision in November 2008 and South Park: the Stick of Truth form THQ in January 2013. In December 2004, a stake worth 19.9% was purchased by the rival company EA in a hostile move.
Some of the popular games created by Ubisoft are Far Cry, Assassin’s Creed, Rayman and Tom Clancy. Recently the rights to the Might and Magic franchise were acquired by the Ubisoft.
They are the biggest name in the first person shooter games and besides Assassin’s Creed, are known for their hugely successful game, Prince of Persia.