Here is a list of the top 10 chocolate brands in the world in 2015 based on sales. Chocolate industry is dominated primarily by big corporate houses due to the brand trust and quality of ingredients. Chocolate is an indulgence for both kids and adults. This is the reason it is called recession proof. Key drivers for this industry will be innovative packaging, new distribution channels and fresh flavors.
10. Ezaki Glico Co Ltd (Pocky, Pretz etc)
Ezaki Glioc Co Ltd is a Japanese confectionery company founded in 1922 and is headquartered in Nishiyodogawa-ku, Osaka.
Image: company website
Its product divisions include confectioneries, ice-cream and ice products, processed food, health related foods, meat products, milk and dairy products, food ingredients. Under confectioneries they have Pocky, Pretz, Almond chocolate, Caplico etc. Ice-cream products such as Giant Cone, Panapp, Calorie control ice-cream series are in great demand. Processed foods like Ni-dan juku curry, Curry zeppin, etc. BREO and Power production products are present in health related food segment. Food ingredient segment has offering such as dye and starch. Milk and dairy products sell milk products and different varieties of cakes.
Pretz is a very popular snacking product. Pocky is manufactured by coating pretz with chocolate. Cheeza is a premium adult snack which can be devoured with wine. BREO plays in health domain, it is a breath mint. Pos-Ca is a chewing gum and it contains calcium which is good for teeth. Calorie control ice-cream contains low calorie sweetner.
Glico has unique sales channels. Glico-ya shops have strong presence at tourist attractions, airports, sight-seeing spots. Few outlets are located in department stores. Glico-ya kitchen shops give the consumer the insight of the manufacturing processes involved. Online presence of the products on Glico website as Glico Net shop is another intriguing channel. Ezaki Glico has string global network and is spread across Europe, Korea, Canada, China, Thai, Vietnam, Japan, Indonesia. Glico strongly believes that the products can be of good quality only by investing in research and continuously improving on the product attributes. It also believes in giving best quality products to the consumers and preserving the environment.