The company was founded by David Spruengli-Schwarz and Rudolf Spruengli-Ammann in 1845 and is headquartered in Kilchberg, Switzerland.
It is a Swiss chocolatier and confectionery company.
To maintain strong brand image, Lindt & Sprungli owns chocolate cafes, factory shops, outlets, boutiques where complete range of products is displayed. Factory shops are located near to warehouses and factories. Chocolate cafes are in downtown locations. Chocolate Boutiques are set up in prestige locations, Airports etc. Chocolate Outlets are premium designer outlets. Selecting an appropriate location is very critical. An important strategic decision by Lindt & Sprungli was to acquire Russell Stover Candies, USA. The brands from Russell like Russel stover and Whitman makes the existing portfolio of Lindt & Sprungli even more enticing. This acquisition is a step towards attaining a leadership position in chocolate market. Even the location of stores of Russell complements the presence of Lindt & Sprungli stores.
The chocolate is produced at 12 production sites in Europe and USA. 139 flagship stores of Lindt & Sprungli group are located in North America followed by 108 stores in Europe and with a few in Australia, Asia, Africa and South America. Lindt & Sprungli has control over each step in operations starting from sourcing and procurement of ingredients like cocoa beans to the production of finished product. It makes sure that the procurement, production and consumption is sustainable.
Product portfolio includes Lindor, seasonal confectioneries, block chocolates. Under this variety of chocolates are sold. Lindt & Sprungli has brand portfolio comprising of Lindt, Caffarel, Whitman’s, Pangburn’s, Hofbauer, Russell Stover, Ghirardelli.