4. Mondelez International ( Cadbury's, Toblerone etc)
Mondelez International is headquartered in Deerfield, Illinois.
It is a multinational confectionery, food and beverage conglomerate. In 2012, Kraft Foods Inc completed the spin-off and Kraft Foods Inc was named Mondelez International. The name was coined by one of the top lawyers with the firm. Modelez is a word derived from “Mohn” which means world and “delez” which means delicious. Inc denotes its global nature. Thus meaning delicious world. The competitive advantages which is helping Mondelez to grow sustainably are fast growing categories, innovation platform, global footprint, strong distribution network, people and brands. Geographically Europe and North America contribute more than 60% of the top-line. Though emerging markets continue to be growth drivers of sales.
The brand portfolio entails Cadbury, Cadbury dairy milk, Milk chocolate, Oreo biscuits, Trident gum, Tang beverages. It has categorized the Power brands across biscuits, chocolate, gum and candy. In biscuits- Oreo Barni, Belvita, TUC, club social dominate. In chocolate category- Dairy milk, Milka, Lacta, Toblerone are the power brands. Trident, stride and Halls represent the gum and candy category. Mondelez follows the five basic strategies to achieve results financially and thrive as a great place to work. The strategies are focus on human resource, change the way people snack, innovate selling, operational efficiency, environment friendly approach to produce.
As a company, it tries to make an impact on help people snack nutritious products, good environment friendly practices, safety regulations, community initiatives emphasizing on nutrition education. Popular brands in chocolate category by Mondelez are Cadbury, Dairy Milk, Eclairs, Crème Egg, Toblerone. Drivers of growth for this category will be Dairy Milk, Toblerone, Milka and Lacta and priority markets like India, Brazil and china. Mondelez also plans to make headway through innovation.