This company is founded in 1946 and is headquartered in Alba, Italy.
This is an Italian manufacturer of chocolate and confectionary brand. Ferrero has strong global footprint which extends from Europe to America to Asia to Oceania. The international brands of this group are Nutella, Kinder, Magic kinder, Tic Tac.
The Ferrero group is trying to increase the market share in hazelnut which is akey ingredient in its products like Nutella, Ferrero Rocher, Kinder Bueno. To achieve this goal, Ferrero has acquired Oltan Company which is a family run organization involved in processing, supply and sales of hazelnut. Ferrero strongly believes in responsible advertising and marketing. Apart from this, the company values such as passion for research and innovation is the key driver for the sustainable growth of the organization.
Some of the brands associated are Nutella, Ferrero Rocher, Tic Tac, Kinder surprise, Kinder chocolate, Raffaello, Mon cheri, Kinder Bueno. Apart from pursuing business in food processing domain, Ferrero is involved in philanthropic activities as well. This is ratified by the activities organized by the Ferrero foundation in arts and science domain. Also, the initiative started for Save the Children to help Nepal’s decreasing population. Ferrero believes in taking care of its ex-employees which makes it one of the best employer’s in the world. It provides health and social help to previous employees. All these initiatives augur well with the principle of “Work, Create, Donate” followed by Ferrero.