Mars Incorporated was found in 1911. It is one of the largest food companies in the world.
Being an American global manufacturer, it is very well known for its brand. It is a privately owned company by Mars family. Mars operates in 70 plus countries across the world. The company has six different categories in which it operates namely Mars chocolate, Mars Petcare, Mars Food, Mars Symbioscience, Mars Drinks, Wrigley. Five fundamentals which are followed by Mars Inc are Quality, Responsibility, Mutuality, Efficiency and Freedom.
Mars Inc is trying to achieve sustainability to deliver growth. Sustainability here is believed to be a function of using land resources, water resources, Green House Gas emissions, Income and human rights. Further to tackle this, three areas have been identified. Firstly, Operations, efficient management can lead to conservation of land resources, water resources and reduction of carbon footprint. Secondly, the sourcing and procurement best practices leads to increase in income of internal and external stakeholders, human rights are valued at each step. Thirdly, brands connect with consumers very well. So, delivering messages through brands is a good way to communicate.
One of the key strategies followed by Mars Inc is to focus on nutrition by informing consumers about nutrition profile so that they can make informed decisions, innovating new products, renovating existing products to deliver better nutrition profile. Mars has strong product portfolio comprising of brands such as Orbit, Mars, Twix, Dove, M&M, Royal Canin, Snickers, Pedigree, Uncle Ben’s and many more. The chocolate division has 29 brands including Milky Way, M&M’s, Twix, Skittles, Snickers and the Mars bar etc.