Here is a list of the top 10 online acquisitions in the world in 2015. In the recent years, online companies have flourished at a rapid pace. Every domain such as ecommerce, social media, online chat / video platforms, education, food & beverages, travel etc have had some very successful and bright ventures. This has given an opportunity to the powerhouse brands of the internet industry to strengthen their place as market leaders, and they have done so by acquiring some of these brilliant companies.
10. Twitter Acquires TellApart
Twitter Inc. is all set to acquire TellApart for $532.6 million in stock, it announced on 28th April 2015.
Image: company website
The acquisition is thought to grow the Twitter’s direct response advertising (the advertisements looking similar to tweets and pushing users to take action. The acquisition can also help the social media giant to diminish concerns regarding falling revenues.
Twitter is a worldwide platform for open speech and self-expression and for real time conversation. It has created a new method through which people can create, share and discover content that helps any voice around the world to echo instantly. Founded in 2008, Tell Apart is a top marketing technology company that provides retailers and ecommerce firms with cross device capabilities via dynamic products ads and emails.in other words, it targets the users who are in the process of shifting from computers to smartphones. Through the acquisition price, Tell Apart can revert a good sum to its investors, like Bain Capital Ventures, Greylock Partners, Baseline Ventures and SV Angel.
The acquisition can aid Twitter in targeting both mobile and desktop users, along with a team whose expertise is in the area of direct response. TellApart's strength area lies in personalization, commerce data and dynamic product ads, complementing Twitter’s expertise in understanding the user, and it’s mobile and app ecosystem.