Holiday Inn is brand of InterContinental Hotels. It is one of the largest hotel chains of the world.
It has hotels in London, Atlanta and Rio de Janeiro. It has more than 3000 hotels under the chain. It got its name from the musical film Holiday Inn which was Christmas themed. First hotel opened in 1952 as Holiday Inn Hotel Courts. They have roadside sign which is very attractive and is also used as marketing gimmick by the chain. InterContinental Hotels Group re-launched the Holiday Inn in 2008.
There are two types of Holiday Inn hotels, high-rise, full-service plaza hotels and low-rise, full-service hotels. The hotels share 2.6% of market size.
The business is to attract loyal customers. They run a huge loyalty program. Every visitor gets $50 voucher for stay for more than 2 nights. Earlier they used to have monthly magazines which featured tourist destinations and hotel properties. They have signature beddings and washroom products. The hotel provides world class service.
They have special facilities for business meetings. They also provide high speed internet connectivity. They also provide wedding arrangements in the hotel to make life easier for its customers. Special facility for group activities makes Holiday Inn one of the favorites for business executives.