Little Caesar’s Pizza is the fourth largest pizza chain in the world.
It was founded by Michael and Marian Litch, husband and wife, in 1989. It is headquartered at Detroit, Michigan, US. It is famous for its advertising phrase “Pizza! Pizza!” introduced in 1989. They sold 2 pizzas in a typical pizza box which could be used to pack 2 pizzas. They served 2 pizzas for almost the price of single pizza, with respect to competitors’ price. They also serve hot dogs, chicken, shrimp and fish.
The company started losing out profits when they increased the price of pizza. In 2004, they introduces “Hot-N-Ready” pepperoni pizza for $5, which kicked off the revenues for Little Caesar’s again. They expanded their “Hot-N-ready” line to include more varieties in pizzas. With presence in over 25 countries, it is currently the fastest growing pizza chain in the world.