Southwest Airlines is known as the lowest cost airlines in the world.
Its operational efficiency is so good that in most MBA colleges its cases have been taught to MBA students. The airline was founded on 1967 and started its operation on 1971. Southwest is the largest operator of Boeing-737 in the world. It operates more than 3400 flights per day. Initially the flights were only to Dallas Love Field, Houston Hobby and San Antonio. Regularly they expanded their network to 93 destinations in 41 states.
Its headquarters is located in Dallas. Its frequent flyer program is called as “Rapid Rewards”