Apple Inc. popularly known as Apple is a multinational technology company of America headquartered in Cupertino, California.
It is concerned with the designing, developing and selling consumer electronics, computer software, online services and personal computers. Its best known products are the Mac line of computers, the iPod, the iPhone, the iPad tablet and the Apple Watch smartwatch. The online services include iCloud, iTunes Store and the App Store. It is the world’s second largest information technology company by revenue and the world’s largest technology company by total assets.
iPad is the iOS based range of tablets that is developed and marketed by Apple. The first iPad tablet was released on April 2010. There have been 6 versions of the iPad. The very first version had a 9.7-inch screen and button placement and this feature is present in all versions of the iPad. The iPad 2 added a dual-core Apple A5 processor, VGA front camera and 720 pixel rear camera to facilitate video calling. The third generation added a Retina Display along with a 5 MP camera, HD video recording and 4G (LTE). The fourth generation added the Apple A6X processor and replaced the 30-pin connector and an all-digital lightning connector. The iPad Air added the Apple A7 processor and the Apple M7 coprocessor.
In October 2014, Apple announced the launch of the iPad Air 2 and the iPad Mini 3. The iPad Air 2 comes with the iOS 8.1 operating system and also includes a version of Apple Pay. The tablet comes with several built in applications like iTunes Store, App Store, iBook, Photo Booth and FaceTime. The features of iPad Mini 3 include the Touch ID sensor compatible with Apple Pay, different storage sizes and being avalible in golden colour. Siri, an intelligent and a knowledgeable assistant cum navigator is integrated into the device and uses a language user interface to answer questions.
Market Share (Sales) 2014: 50.3%
Market Share (Sales) 2013: 57.9%
The following list depicts the top selling tablet brands in the world on the basis of market share (calculated in terms of sales) for the year 2014