PepsiCo Inc., an American multinational food and beverage corporation, is headquartered in Purchase, New York, United States.
Image: company website
Its product mix (as of 2012) includes Pepsi, Mountain Dew, Tropicana, Lay’s Gatorade and bottled water brand Aquafina, amongst other hugely popular brands. Aquafina is a brand of purified bottled water. It was distributed for the first time in Wichita, Kansas in 1994, before being sold in the United States, Spain, Canada, Lebanon, Turkey, and the GCC countries, Iran, Egypt, Vietnam, Pakistan and India.
Aquafina was first launched in the US in 1994, and with its unique system of purification and great taste, soon became the leading brand of bottled water in the United States. In India, Aquafina was first launched in Mumbai in 1999 and nationwide in 2000. Its appeal of the brand and distribution are its strengths. Aquafina goes through a purification process of state-of-the-art seven steps to give consumers of pure water and the perfect taste. Its ‘What a Body’ campaign grabbed eye balls and helped the brand to be projected as a modern and youthful brand in an otherwise undifferentiated category. In 2007, Pepsi admitted that contrary to its claims that Aquafina is obtained from mountain spring, it actually comes from tap water and goes through extensive purification techniques involving charcoal fibration, reverse osmosis and ozonation. In 2009, Aquafina represented 13.4 percent of domestic sales of bottled water in the United States, making it the number one bottled water brand in US. It was the fourth ranked bottled still water brand of the United States with about 0.86 billion U.S. dollars’ worth of sales in 2014. In India, it is bottled across 19 plants, and is available in many different pack sizes like 300 ml, 500 ml, 1 liter and 2 liter bottles and in bulk jars of 25 liters Pepsi Co. supports its water conservation and water replenishment initiatives keeping Aquafina in the forefront.
Revenue from Bottled water: 1271.704 million dollars