Snapdeal.com is a leading online marketplace which is headquartered in New Delhi, India.
It features products across various categories like Mobiles, Electronics, Fashion Accessories, Apparel, Footwear, Kids, Home and Kitchen, Sports, Books, etc. It started as a daily deals company in 2010 by Kunal bahl and Rohit Bansal and later expanded into product retailing across various categories. Since then, Snapdeal has expanded into one of the largest online retailers in India with an assortment of more than 10 million products across different categories from over a lakh sellers and provides shipping facility to 5000+ cities and towns across India. It has one of the largest merchant base amongst the various e-retail platforms.
In March 2015, Snapdeal roped in actor Aamir Khan for the promotion of its website and mobile app in India and launched the famous “Dil ki Deal” campaign. Later in April, 2015, Snapdeal acquired FreeCharge (a mobile transactions platform) for $400 million to become the largest mobile commerce player in India. This was a major milestone in Snapdeal's journey is to increase the number of offerings related to its core platform.