Owned by the international television and telecommunications company, Liberty Global Plc, Virgin Media UK (VMU) provides its services in fixed and mobile telephone, television and broadband services to both retail and business consumers across the UK.
It has UK’s most advanced interactive television service and was the first to offer HD TV & VAS through set-top box in Britain. It had also introduced the world’s first virtual mobile network. The entity was formed in March 2006 by the merger of NTL and Telewest and named as NTL:Telewest. In July 2006, the NTL:Telewest acquired Virgin Mobile UK making it the first quadruple play media company in UK i.e. having television, broadband, mobile phone and fixed line phone services. The acquisition deal included a 30 year exclusive branding agreement as a result of which the merged entity was renamed as Virigin Media Inc in November 2006. The company saw a change of hands on 7th June 2013, when Liberty Global Plc acquired it for $23.3 billion. VMU has recently offloaded its ADSL business in November 2014 to TalkTalk Group with customers transferring their service from February 2015.
Presently VMU is fuelling growth by cross-selling post-paid mobile services to existing cable customers. To penetrate the high-end handsets market, VMU has introduced the ‘Freestyle’ proposition which gives the customers flexibility to create split-contract services. It has helped the company to gain 23000 mobile subscribers in the year 2014. Going ahead, VMU plans to undertake major network extension to approx. 4 million more homes retail and business customers till 2020. Greater focus will be on new small office/home office i.e. SOHO and SME with greater requirement for high speed data rather than telephony services. Thus VMU sees growth in integrating synergies across the four areas of telecommunication – results of which have been impressive in the recent past.