Vodafone is one of the world’s largest telecommunications service companies with operations and networks in over 60 countries.
It provides fixed line, mobile telephony, internet and digital television services in the UK. It is listed in the London Stock Exchange and is a constituent of the FTSE 100 index. It has recently got listed on NASDAQ. Interestingly, the name is taken from ‘VOice DAta FONE’ – “to reflect the provision of voice and data services over mobile phones”.
The history of Vodafone goes back to 1984, when its parent company was incorporated as Racal Strategic Radio Limited after a merger of military radio manufacturers Racal Electronics PLC and international telecom and media company, Millicom. After that the company has had a host of acquisitions, the acquisition of controlling stake in Vodafone India. Vodafone has recently sold 45% stake in Verizon Wireless to generate $130 billion. The Group operations are split into 2 divisions on the basis of their geographies – Europe and AMAP i.e. Asia, Middle East and Asia Pacific. The group has 20 subsidiaries, with Vodafone UK being one of their largest both in terms of revenue and user subscriptions.
Vodafone’s strategy has focussed on 4 key growth areas and targets for the coming years:
• Consumer Europe: To become a leading mobile data provider
• Unified communications: To provide converged services in all key European markets
• Consumer emerging markets: To be the first choice in data for these markets.
• Enterprise: To be a full service provider for business consumers
Vodafone has started Project Spring to accelerate the strategic priorities by investing in mobile and fixed networks, products and services and strengthening network and service differentiation further.