Here is a list of the top 10 FMCG companies in USA in 2015. Fast Moving Consumer Goods (FMCG) are the products that get sold quickly with a low inventory cost. Some of the FMCG products include food, drinks, tobacco, other household and personal care products. They have a short shelf life because of high consumer demand or their perishability. Though the business is a low margin business, the companies and channels earn significant cumulative profit by selling them in large quantities.
FMCG sector has been a growing sector and same is the case in USA. It contributes to nearly 6% of the country’s GDP. The following are the top-10 Fast Moving Consumer Goods (FMCG) companies in United States of America. Procter and Gamble remains at the top with major giants PepsiCo and Coco-Cola taking the next places.
Kellogg’s is a food manufacturing company which produces cereal and convenience foods.
Its products include cookies, crackers, toaster pastries, frozen waffles, fruit-flavored snacks, cereal bars, and vegetarian foods. It is headquartered in Battle Creek, Michigan, United States. The stated purpose of the company is to nourish families so that they can flourish and thrive well.
Kellogg's was founded on February 19, 1906, by Will Keith Kellogg. The initial batch of Kellogg’s Corn Flakes was created during that time. The company also introduced the first high-fiber cereal, Bran Flakes in 1915. The company was renamed as the Kellogg Company in 1922. In 1997, they opened W.K. Kellogg Institute for Food and Nutrition Research, which encouraged and enabled the efforts of food scientists and nutritionists to create good-for-family foods from wholesome grains and other ingredients. In 2006, upon completing 100 successful years created Kellogg’s Special K Bars and other innovative food products to give a nutritious diet to the family members. Realizing America’s need to fiber in the food products, it recently increased the fiber content in its products.
The major turning point for the company was the hugely successful Kellogg's Toasted Corn Flakes product which helped them in establishing themselves and to grow in size and their offerings over the period of time. The company's well-known brands include Corn Flakes, Frosted Flakes, Special K, Cocoa Krispies, Keebler, Kashi, Pringles, Cheez-It, Eggo, Rice Krispies, Nutri-Grain, Froot Loops, Morningstar Farms, Pop-Tarts and many more.
It has been part of various social responsible initiatives. W.W Kellogg started W.K. Kellogg Foundation in this context, whose mission is to help children unlock their potential, aligning with the core purpose of the company.