The Colgate-Palmolive Company is a consumer product company based out in USA.
It has its business focus on the production and distribution of personal care, health care and household products such as detergents, oral hygiene products (including toothbrushes and toothpaste, and soaps. Its corporate offices are located in Midtown Manhattan, New York City.
William Colgate founded the company in 1806. Initially he established it under the name of “William Colgate & Company” which carried out the production of starch, candle and soap. It introduced its first perfumed soap named Cashmere Bouquet in 1872. Later on in the next year it also introduced its first tooth paste “Colgate Ribbon Dental Cream”. It has been a success story in these products and has introduced several others related to these categories in the subsequent years. Ultimately, In 1928 Peet-Palmolive bought Colgate Company to form Colgate-Peet-Palmolive Company. In 1953 the name was modified to Colgate-Palmolive.
Procter & Gamble has been Colgate- Palmolive long been competitor. In 2005, to overcome the tough competition it has decided to focus on certain brands and leave the others. It was during that time some under-performing brands like Fab, Dynamo, ABC, Cold Power, Fresh Start, Arctic Power etc. were sold.
Presently it has been focusing on its top-selling brands to gain a dominant position in the American market. Some of the company’s brands include Colgate, Palmolive, Fab, Irish Spring, Murphy Oil Soap, Ultra Brite etc. It has also discontinued some of its brands like Palmolive Rapid Shave, Vel, Coleo, Halo shampoo.