General Mills is one of the world’s leading food companies that manufactures and markets more than 100 consumer brands sold through retail stores.
Image: company site
It is headquartered in the Minneapolis suburb of Golden Valley, Minnesota. It operates through three reportable business segments: U.S. Retail, International, and Convenience Stores & Foodservice. Its product portfolio consists of breakfast cereals, baking goods, grain snacks, meal products, organics foods, yogurt, ice cream and other food products. It has 89 brands in its brand portfolio in US some of which are leaders in their respective categories. Some of its well-known brands are Haagen–Dazs, Trix, Cocoa Puffs, Pillsbury, Old El Paso, Lucky Charms and Green Giant. Its also carries out the function of supplying branded and unbranded food products to the commercial baking and foodservice industries.
Cadwallader C. Washburn founded General mills in 1866. But the company can trace its history to 1856 when the Minneapolis Milling Company was incorporated. Minneapolis Milling Company was founded by Robert Smith, but Washburn acquired the company after a short period after its foundation to form General Mills.
Since 2004, General Mills has been concentrating on producing products that cater to the needs of health-conscious consumers. The company has decided to change their entire breakfast line to whole grain. It also started manufacturing child-targeted cereals with less sugar.
General Mills has been constantly featuring in the Forbes 500 list from several decades. In 2014, it has acquired organic food producer Annie’s Inc. for $820 million to expand in the US natural foods market.