Kraft Foods Group, Inc. is a leading American grocery manufacturing and processing conglomerate.
It is headquartered in the Chicago suburb of Northfield, Illinois. The company was founded as a result of a spin off from Kraft Foods Inc., in 2012, which was in turn renamed as Mondelez International. The new Kraft Foods Group is mainly focused on distribution of grocery products for North America, while Mondelez is an international distributor of Kraft Foods snacks and confectionery brands.
The core businesses of the company are in cheese, snack foods, convenience foods, beverage, cheese and dairy foods. Some of its brands are Oscar Mayer, Grey Puopon, Gevalia, Planters, Capri Sun, Kraft Dinner, Kraft Mayo, Maxwell House, Velveeta, Pollu-O, Kool-Aid, Boca Burger, A 1, Grey Poupon etc.
The company is active in associating itself with various sporting events like Major Soccer league and National Hockey League. It has always been on the forefront promoting about itself or its products through different sponsorships and other media. In 2011, it came with an idea of coming out with an iPad app called “ Big Fork Little Fork” which has information regarding Kraft Foods and how to eat them in nutrious ways.
It is also a company which showed responsible ways of doing business when it canceled its contract with Asia Pulp & Paper, the third largest paper producer in the world, when it was labelled as a “forest criminal” causing destruction of the precious natural habitat in Indonesia’s rainforest.
It has recently merged (2nd July, 2015) with Heinz, thereby forming the world’s fifth largest food and beverage company in the world, Kraft Heinz Company. The data given below was before the merger.