The Coca-Cola Company is a multinational beverage corporation headquartered in Atlanta.
It manufactures and markets nonalcoholic beverage concentrates and syrups.
The flagship product of the company is Coca-Cola, which was invented in 1886 by pharmacist John Stith Pemberton. But the formula and brand was bought by Asa Griggs Candler in 1889. It was he who founded the Coca-Cola Company in 1892.
Coca Cola has always been a company of acquisitions. It acquired Minute Maid in 1960. It also acquired Odwalla brand which has fruit juices, bars and smoothies as its product portfolio. The company presently has Muhtar Kent as its Chairman and CEO.
It follows a franchised distribution system. It only produces syrup concentrate that is sold to various bottlers throughout the world. The Coca-Cola Company owns Coca-Cola refreshments its anchor bottler in North America. Generally, the company and subsidiaries only produce the syrup concentrate which will be sold to different bottlers throughout the country who hold the Coca-Cola franchise. The bottlers hold exclusive territorial contracts with the company. They then sell the product to food service distributors, restaurants and retail stores.
The company, particularly the flagship brand Coco-Cola is well-known for its innovating marketing efforts that engage the audience by building a relation with them. Their mission is to refresh the world, create value and make a difference. The company sponsors many events for the promotion of its products. It promotes many sports competitions like NASCAR, NHRA and others. It also sponsors and provides beverages in many theme parks including Walt Disney Parks, Universal Parks, Merlin Entertainment and others.