Procter & Gamble Co.( P&G) is a consumer goods company with products in household and personal care .
Image: social media page of company
It is headquartered in Cincinnati, Ohio, USA. The segments in which it has its products are Health care, Home and Baby, Beauty, Grooming, etc. It has some well-known brands like Gillette, Tide, Pantene, Oral-B, and Pampers in different segments
It was founded by William Procter and James Gamble in 1837. They were separately into candle making and soap making business prior to the formation of the company. The company got a boost during the American Civil War where they got contracts from Union Army to supply soaps and candles. From then the company started to expand their manufacturing facilities throughout the country to meet the consumer demand. It now operates in 80 countries with more than a lakh employee.
Procter & Gamble acquired a number of companies to stay ahead in the competition and expand its product line. Folgers, Richardson-Vicks, Shulton’s Old Spice, Max Factor, Iams and Noxell be among the top acquisitions of P&G. In 2005, it acquired Gillette forming the largest consumer goods company overtaking Unilever.
In 2014, P&G announced of narrowing down the focus of the company to only 80 brands leaving aside 100 other brands which were present at that point of time. A. G. Lafley, the company’s chairman and CEO has said that P&G’s future strategy will be to be to become a simpler and less complex company having leading brands that are easy to manage and operate. It sells its products through mass merchandisers, grocery and neighborhood stores, club stores and other retail outlets.
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