BigTree Entertainment Ltd-owned entertainment ticketing portal BookMyShow on 10th Febrary, 2015 announced that it has acquired a majority stake in social media analytics start-up Eventifier.
Image: Company website
BookMyShow is an online movie and events ticketing platform. It offers to sell tickets for movies, plays, concerts and sporting events on its online platform. BookMyShow also offers information on upcoming movies and events, show timings and venue details. Eventifier was founded in 2012, is a software solution company. Its software primarily consolidates the track and analyzes content feed on social media platforms generated during a targeted social media campaign.
Eventifier will cater to BookMyShow’s social media marketing needs in the cinema and events space, but will eventually integrate as a part of Bookmyshow’s strategy for diversified business offerings. Eventifier’s platform is expected to perform analytics and marketing for Bookmyshow to help brands increase their outreach.