Godrej Nature’s Basket acquired the online grocery store Ekstop Shop Private Limited in February, 2015.
Image: Company Website
Godrej Nature's Basket is a retail venture of the Godrej group. It was started in 2005 as a single fresh food store.Its stores are strategically located in Mumbai, Delhi, Pune, Bangalore and Hyderabad. Ekstop Shop Pvt. Ltd. is an online store dealing in grocery and daily essentials. It processes around 165 orders a day. It was founded in 2012 and started its operation from Mumbai. It has gradually expanded to other cities as well like Pune, Delhi, and Bangalore etc. Ekstop.com competes with the likes of BigBasket, Grofers etc. With the acquisition of Ekstop.com by Godrej Nature’s Basket, it will look to capture the online market for groceries which is expected to evolve into Rs 60,000 Crore industry.